Monday, November 06, 2006

iPod nano (PRODUCT) RED - 8GB


The new 8GB Pod Nano (PRODUCT) RED Special Edition will be out on the market so Apple would meet “outstanding customer demand”, said the company in a public statement. The product, selling for $249, follows the release of the 4GB version, priced at $199.

"Customer response to the iPod nano (PRODUCT) RED Special Edition has been off the charts. We're thrilled to add a second model with 8GB of capacity, enough for 2,000 songs, so customers have yet another choice in supporting this important cause." (Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing)

As expected, there's a catch with this new offer. Apple will donate $10 to the Global Fund to help fight HIV/AIDS in Africa for each unit it sells. The organization, called (RED), was created by U2 member Bono and philanthropist Bobby Shriver. The organization's aim is to determine business to get involved in the fight against AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, to dramatically increase resources to fight the three already mentioned diseases.

Up till now, the Global Fund has committed $5.2 billion to more than 363 programs in 131 countries.